Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Effortlessly integrate your complete marketing landscape and eliminate customer data silos. Exchange empowers marketers to unify customer identities across various marketing platforms, allowing for a deeper understanding of individual customers through their cross-channel behaviors. With a user-friendly interface, marketers can easily share customer events and target audiences across different technological solutions. The Exchange ecosystem equips marketers with invaluable customer insights, enhances engagement, and facilitates the orchestration of automated and personalized marketing strategies in a more cohesive manner. You can connect your entire marketing environment without relying on IT support, enabling the sharing of customer events and audience segments between applications. This allows for the activation of these segments across multiple channels, including email, mobile, web, social media, and paid advertising. Furthermore, you can freely exchange contextualized customer behavior and identity information in real time across different tools and organizations, enhancing collaboration and effectiveness in your marketing efforts. By streamlining these processes, marketers can achieve a more holistic view of their customers.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Acoustic
Founded
2019
Country
United States
Website
acoustic.com/products/exchange/
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
EDI
AS2 Applications
AS2 Specification Compliance
Archiving & Retention
Certificate Management
Configuration Data Searching
Data Format Translator
Flexible Licensing
Full Logging
Labeling
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control