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features
design
support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Analyze the intent exhibited on your website, across the public web, within industry-specific content, and among Foundry’s opted-in audience to gain a deeper understanding of the behavior of buyers currently in the market. By focusing on contact-level intent, your team can effectively engage decision-makers first, eliminating the need for guesswork or manual prospecting, which leads to sales and marketing efforts that truly connect. Segment your audience based on scores, customize messaging that resonates, and engage buyers at the most critical stages of their purchasing journey. Equip your sales and marketing teams with insights that reveal what matters most to their buyers. Additionally, track and assess the purchasing behavior of active accounts visiting your website, while also examining engagement with your digital content, participation in content syndication programs, and attendance at events. Furthermore, gather conversational signals from a diverse array of platforms including social media, blogs, job boards, and more, covering over 5 million companies to enhance your understanding of market dynamics. This comprehensive approach ensures that your strategies are informed and effective, leading to better outcomes for your organization.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Reddit
Salesforce
Salesloft
The Trade Desk
TikTok
Triblio
X (Twitter)

Integrations

Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Reddit
Salesforce
Salesloft
The Trade Desk
TikTok
Triblio
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

Foundry

Founded

1964

Country

United States

Website

foundryco.com/our-solutions/intent-data/

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

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