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Description
Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.
Description
Lantern functions as an AI-driven revenue platform tailored to assist sales and marketing teams in accelerating and enhancing their deal-closing processes by merging customer, prospect, and intent data into a cohesive system. It features tools like Champion Chaser, which boosts the sales pipeline by detecting signals within existing customers, and Buyer Persona Tracker, which identifies when new buyers enter a target account and automatically fills in their information. The platform's Workflow Engine seamlessly connects with over 50 applications, automating updates in response to customer activities, such as job transitions and call insights, thus enabling teams to proactively seize engagement opportunities. By centralizing various data points, Lantern equips teams with AI-powered insights, optimizes sales tools, and drives remarkable growth. Additionally, the platform is built with SOC II security standards and allows for rapid deployment alongside numerous integrations, making it an ideal choice for organizations looking to enhance their sales effectiveness. Furthermore, the intuitive interface and comprehensive support ensure that teams can maximize the platform’s capabilities with minimal disruption.
API Access
Has API
API Access
Has API
Integrations
Amplitude
Apollo
Asana
Freshdesk
Gong
Google Calendar
Heap
HubSpot CRM
Instagram
Intercom
Integrations
Amplitude
Apollo
Asana
Freshdesk
Gong
Google Calendar
Heap
HubSpot CRM
Instagram
Intercom
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$25,000 per year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Affinity Answers
Country
United States
Website
www.affinityanswers.com/data/
Vendor Details
Company Name
Lantern
Founded
2020
Country
United States
Website
www.withlantern.com
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring