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features
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support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Instagram
Mailchimp
Meta Ads
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations

Facebook
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Instagram
Mailchimp
Meta Ads
Reddit
The Trade Desk
TikTok
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

Velocidi

Founded

2011

Country

New York, NY

Website

www.velocidi.com

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Alternatives

Alternatives

TrueTargeting Reviews

TrueTargeting

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