Compare BDEX vs. Iris Identity Protection

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Iris provides integration-ready identity and cyber protection solutions that help organizations add powerful customer security capabilities directly into their existing products — without building from scratch. Designed for modern digital platforms, Iris makes it easy to embed identity protection into apps, portals, and customer experiences at scale. Identity Protection API Iris’ API suite delivers a multitude of protection solutions—including dark web monitoring & alerts, credit services, risk assessment tools, device protection, and more—into your platform. Teams can fully control the user experience, data flows, and customer journeys while leveraging Iris’ underlying technology and data aggregation. Micro-Experiences Prebuilt, customizable UI components that can be embedded directly into your application. These lightweight modules allow teams to quickly deploy identity protection features — such as alerts, dashboards, and monitoring tools — with minimal development effort. Built for flexibility, Iris supports multiple integration approaches, enrollment methods, and data handling models, so organizations can choose how information flows between users, their systems, and Iris. The platform is designed to scale across large user bases while maintaining strong security and performance standards. By making identity protection a native part of the user experience, Iris helps organizations increase engagement, strengthen trust, and deliver meaningful, always-on protection to their customers.