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Description
Explore advertising options tailored to your financial capacity and campaign objectives while receiving proposals from adept media sellers to negotiate optimal agreements. You can implement and track campaigns across various media types without having to leave your workstation. Gainbuzz serves as a digital hub that links media buyers with sellers, featuring marketplace tools that facilitate quicker, more intelligent, and improved media planning and purchasing. By transitioning the entire media sales process online, we empower brands to uncover advertising prospects, engage with media proprietors, and orchestrate their complete advertising campaigns all on a single platform. This streamlines communication, reduces the need for excessive emails and phone calls, and accelerates the overall process. Our dedicated team, driven by a passion for problem-solving and supported by leading investors, comprises experts with deep knowledge in advertising, media strategy, business, and technology. We are committed to transforming the landscape of direct media purchasing for the better. Ultimately, our goal is to create a seamless experience that elevates the effectiveness of advertising initiatives.
Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Gainbuzz
Founded
2015
Country
United States
Website
www.gainbuzz.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/
Product Features
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring