Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

The Customer Data and Experience Platform (CDXP) enables the monitoring of customer and prospect interactions across a variety of channels, including email, SMS, social media, CRM systems, call centers, mobile applications, and websites. By leveraging the CDXP, businesses can aggregate extensive customer data and convert it into actionable insights that inform strategic decisions throughout the customer journey. Additionally, it allows for the simultaneous assessment of the impact of various marketing initiatives using data-driven analytical models. This platform serves as a comprehensive software solution, facilitating the management of a cohesive, centralized customer database that is accessible from any operational system. Data sourced from numerous touchpoints can be integrated into a detailed 360° customer profile within this persistent database. The creation of such a profile involves the aggregation of data from diverse origins, followed by cleaning and consolidation to ensure accuracy and relevance. Thus, the CDXP not only enhances customer insights but also streamlines the marketing process significantly.

Description

Customer Link, a product of PwC, serves as a customer data platform that integrates your data along with extensive third-party data from PwC to create a comprehensive 360° perspective of your clientele. Enhance customer experiences through unparalleled insights that typical platforms cannot provide. Ensure that your engagement is consistent and tailored across various channels and devices, effectively addressing your customers' needs. Experience a dynamic and complete customer profile that adjusts to shifts in demand and highlights actionable moments through call-to-action prompts. Leverage PwC’s AI and machine learning capabilities to construct a cohesive understanding of individuals, households, and essential consumer segments. Improve visibility into your spending, channel effectiveness, and customer interaction results, allowing you to identify potential wastages and uncover new avenues for high returns. This holistic approach not only maximizes your resources but also drives more strategic decision-making in your customer engagement efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Kenscio

Founded

2009

Country

India

Website

www.kenscio.com/products/data-experience-platform

Vendor Details

Company Name

PwC

Founded

1998

Country

United Kingdom

Website

www.pwc.com/us/en/products/customer-link.html

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Alternatives

Alternatives

Zence 360 Reviews

Zence 360

Easyrewardz