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Description
Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.
Description
Effective business choices are informed by the analysis of real-time data from devices and sensors, which enables prompt actions. The IoT era introduces a vast number of interconnected devices, presenting significant opportunities to automatically generate valuable insights and create new revenue streams. By leveraging Pega’s top-tier case management and BPM solutions, organizations can seamlessly transform IoT-driven insights into strategically coordinated actions that span various business and system boundaries. Pega Machine Health plays a crucial role by continuously integrating people, processes, devices, and data to enhance the health and value of connected IoT devices. This functionality allows organizations to not only analyze situations but also recommend preventive measures and repairs, thereby enhancing the overall customer experience. To maintain a competitive edge in the swiftly changing IoT landscape, businesses can utilize the remarkable agility provided by Pega 7. Furthermore, Pega 7 empowers IoT teams to perpetually refine both the analytical processes and the coordination of actions driven by IoT data, ensuring sustained operational excellence. Such capabilities foster a proactive culture within organizations, enhancing their responsiveness to emerging challenges and opportunities.
API Access
Has API
API Access
Has API
Integrations
AWS Marketplace
Aprimo
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com
Vendor Details
Company Name
Pegasystems
Founded
1983
Country
United States
Website
www.pega.com/products/platform/iot
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
Product Features
IoT
Application Development
Big Data Analytics
Configuration Management
Connectivity Management
Data Collection
Data Management
Device Management
Performance Management
Prototyping
Visualization